Premium Rolled Beef Roast — Small / Medium / Large (Grass-Fed, Family Farm Direct)

The roast that started the Sunday tradition.

Our Premium Rolled Roast is cut and hand-rolled from grass-fed cattle raised on our family farm — trimmed neatly, rolled evenly and tied for consistent cooking from edge to centre. The rolling does more than make it look the part — it gives you a roast that cooks evenly, slices beautifully, and feeds a table without any of the awkward chewy bits.

Rolled roast is the all-rounder of the roast world — easier to carve than a bone-in, more tender than a brisket, and rich with juicy beef flavour. Whether it's Sunday lunch with the family, a dinner party showpiece, or a midweek roast for leftovers all week — this is the one.

Choose your size:

• Small — 1.1 to 1.3kg — perfect for 2–4 people
• Medium — 1.5 to 1.7kg — feeds 4–6, our most popular size
• Large — 1.9 to 2.2kg — feeds 6–8, plus roast beef sangas all week

How to cook it:

Rolled roast is forgiving — perfect for the home cook who wants reliable results.

• Roast oven (best result): Bring to room temperature. Season generously and rub with oil. Sear in a hot pan on all sides, then roast at 180°C for 20–25 minutes per 500g for medium. Rest covered for 15 minutes before carving.
• Slow cooker: Sear first in a hot pan, then slow-cook with stock, onions and garlic for 6–8 hours on low. Falls apart.
• Pot roast: Brown in a heavy pot, add wine, stock and veg, cover and cook at 150°C for 3–4 hours.

Carve across the grain in thick slices. Serve with roast vegetables, gravy and Yorkshires on Sunday — slice the leftovers cold for sandwiches with mustard and chutney all week.

Why our rolled roast is different:

✔ Hand-rolled and tied — even cooking, easy carving ✔ Grass-fed beef from our family farm ✔ Generously trimmed— no excess fat, ready to roast ✔ Three sizes — pick the right one for your table ✔ The classic Sunday roast — quality you can taste in every slice

Pack details:

• Cut: Premium Rolled Roast (boneless, hand-rolled and tied)
• Beef: 100% grass-fed, raised on our family farm
• Storage: Sold frozen. Use within 3 days of defrost. For best results, defrost in the fridge overnight before roasting.